Prada may well have traveled a distinctly celebrity route for its men's Spring 2013 campaign, as reported Tuesday in WWD, but the storied Italian house took a different tack for its women's campaign, which includes model Sung Hee and no celluloid stars whatsoever. No stranger to Miuccia Prada, Sung Hee has previously featured in the Miu Miu Resort 2013 campaign and most recently on the runway for Prada's Spring 2013 show last September.
If Prada's Spring 2013 show was "literally a Valentine to women" as Cathy Horyn of The New York Times suggested, what with its obsessive repetition of Japanese florals and retro pink and red satins, then the corresponding campaign by photographer Steven seals the envelope with a kiss. The campaign portraits, shot against a backdrop of blacks and grays, similarly echo the blacked-out runway from last September and thereby treats the collection as a veritable celebration of what the Japanese call Hanami, that annual spring tribute to viewing cherry blossoms. Whether it's Valentines or cherry blossoms, Sung Hee and Prada point the way to sunnier days.
Please visit 10 Magazine to see the complete Prada Spring 2013 campaign.
Credits include: Client, Prada; Campaign, Spring 2013; Photography, Steven Meisel; Styling, Olivier Rizzo; Hair, Guido Palau; Makeup, Pat McGrath; Casting, Ashley Brokaw, CJ; Studio, Highline Stages.
Sung Hee for Prada Spring 2013 (Photography: Steven Meisel)