“This is Michael. He is wearing Margaret Howell. In a diner. In LA. It’s nightime. He’s hungry...” Enter Michael Lange, German protagonist to the wholly Margaret Howell, thoroughly Californian story photographed by Frederike Helwig at the heart of the spring issue of 10 Men.
Photographed at Pann’s, the diner founded in 1958 situated at the sharp end of where La Tiejra Boulevard crosses La Cienega Boulevard in Los Angeles’s Ladera Heights, Michael is nevertheless no ordinary patron. True, Michael is also the face of the spring Lanvin campaign, which brings with him the sort of sartorial cachet formidable enough to transform socks and sandals into a pairing of high fashion dreams on par with Pann’s signature deluxe two scoop ice cream sundae. Michael Lange à la mode!
Credits include: Publication, 10 Men Issue 33 Spring / Summer 2013; Title, “Margaret Howell”; Photography, Frederike Helwig; Fashion, Garth Spencer; Hair, Lyndell Mansfield at CLM Hair and Makeup using Kevin Murphy; Makeup, Kaoru Okubo at Management Artists using MAC; Photography assistance, Sean Costello; Fashion assistance, Jack Sunnucks; Digital operation, Tanya Houghton; Casting, Shaun Beyen; Production, Kate Shoults; Thanks, Pann’s Diner.